When you are searching for any doctor, what do you do first when you land on a website? Check out the services there, or simply call them up? Before that, how did you reach them?
Were you aware of the doctor already? Or you searched on Google with keywords like oak ridges dentistry, and then landed on the given website? Did you also look out for other similar doctors in your region?
Well, the reason I am putting forth these questions is because they will lead you to your answer. These are exactly the answer to what you should keep in mind while creating a website for dentists. Here are the tips explained in detail for you.
When you are dealing with doctors, you need to provide apt contact details. People will most likely want to call you and know about your services and appointments, rather than navigating through your website in detail.
So make sure you have a proper contact us page on your website, that would include your contact email id and the toll free number. Along with that, if you can include the details of your specialized doctors in your hospital or clinic, then that would be a much better option.
For example, a person looking out for Dr. Foroughi is likely to land on the website that the doctor is associated with. People search information in both ways. They either search for the known doctors, or simply the profession they are looking for.
The type of content you add on your website also makes a lot of difference. Google gives preference to those websites in the long run, which have better content type on their website. So while you have decided to make a website for dentists, make sure of following pointers.
- Are you using the right kind of theme?
- Is the navigation on your website easy?
- Is the website mobile and desktop friendly?
- Are you adding quality content on your website?
Quality content includes various things. You need to have plagiarized free content with the correct grammar. Along with that, use images, videos, etc. wherever possible. Giving a suitable attractive title to your articles, headings and subheadings, bullets, etc. are also greatly helpful when you wish to work on the SEO of the website.
Positive word of mouth and reviews are some great contributions to bringing more traffic to your business. Adding the testimonials from your previous clients can work strongly in your favor and show results almost instantly. While the people would hardly submit reviews themselves, you need to remind them for the same.
For this, you can send them emails after every service asking for their reviews. This is truly an effective way to build trust among people and increase your clientele.