Tricks and benefits of having a Blog for your Company

Are you planning to start a business? Do you know how to start a blog? Maybe you are analyzing whether starting a blog is worth the effort and time. The simple and short answer is a YES! Starting a blog is not only easy but affordable also. It is an inexpensive way to increase your marketing efforts, attract more targeted customers and drive traffic to your site

Research from Share Online 2016 Marketing Report shows the importance of blogging. Report shows, 62% of companies who have a website or blog are gaining customers from there blogs. A similar study reveals in a survey of marketers that 81% of their business blog is useful to their companies.
Let us analyze a case study of Small business blogs

Below we have written some of the tricks and benefits of having a blog for your company:

    1. Fresh content

Google loves fresh content. The best way is to provide unique content frequently to boost search engine Optimization of your blog. Consistent blogging provides Google and other search engines unique and fresh content to index and it develops an opportunity for your blog to create important keywords for greater search engine visibility for your blog.

    1. Developing Relationship

Creating and developing a positive relationship with you your customers is important (Existing or Potential) and Blogging allows you to connect with your site visitors. You can do it by asking your question to your readers’ at the end of your posts to keep a conversation going or by simply allowing feedback and comments. It will allow you to create a rapport with your customers and which in turn will increase trust and you will get a deep insight into what your customers actually want. You just need to keep responding and reviewing to your audience comments.

    1. Set up Your Business as an Industry Leader

No issue how small your company is, you can create trust and advantage for your company by giving profitable, valuable data in your blog post. After some time, you can turn into a “permanent” asset for helping, educational substance, which can eventually prompt higher client change rates. This is particularly vital for private ventures hoping to pick up believability to contend with bigger organizations.

    1. Connecting audience to Your Brand

Creating a blog and frequent posting blog posts permit you to demonstrate an individual side of your business and viewpoint that current clients won’t see through outbound showcasing methods. Blogging gives others a feeling of corporate vision, standard and identity of your organization.

    1. Sharing blog post

The more you create a blog post, more are you creating an Opportunities for Sharing your blog posts to other people. Regardless of whether they connect to your blog entry, tweet it, or email it to other people, it’s free showcasing, and it further approves you as a sound business.

Let us think practically. A practical point of view says blogging makes a lot of sense. With negligible effort and cost, you can build trust, increase site traffic, boost search engine results and create a positive relationship with your audience. This is an opportunity that no business should leave behind.

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