One common debate among entrepreneurs launching a start-up is whether they should hire a branding agency to help them launch their products or services or not. For business owners like Andrew Defrancesco, branding is important—that is not debatable. However, the debate stems on whether a start-up should invest in a top branding agency or depend on the creativity and knowledge of its current team members. Start-ups usually balk at the cost of hiring branding firms and design agencies to help them launch their business. Yes, it is quite pricey, but you should consider it a worthwhile investment. The rewards will be great.
Here are some of the important reasons why you should hire a branding agency rather than form a branding team from your set of employees.
Expertise: Branding agencies are sprouting everywhere for a reason
Brand consulting is one of the most popular gigs nowadays. If there are a number of branding firms in the market, then that means there is a demand for it. It’s simple: they are experts in branding. No matter how brilliant your employees are, they have neither extensively studied branding strategy nor have they experienced many branding activities.
Getting a firm to handle branding means getting a whole set of intelligence or a broad spectrum of expertise. A firm will have a whole team with members that have varied abilities: from graphic design to writing, strategies to web design, research to practical concepts. They have the important parts to make a functional whole. That is what makes a creative agency effective and important.
Cost: In the long run, having a branding firm will be more financially practical
Say you want to create your own branding team. Cost-wise, it may not be as practical. You have to consider that you are going to pay these employees working on the business’s brand regular salaries and benefits but their tasks may not be as regular. Branding is most crucial before the launch of the start-up and immediately after. You still need to sustain branding activities months after the start-up launch but work will not be a daily occurrence. You will be spending money on people who might not have daily tasks after all.
Meanwhile, if you hire a branding agency, you will only pay the bulk of their services pre-launch, during the launch and a little bit post-launch. Months later, you only need them on a consultancy basis. Not only that, there will be more heads in a branding firm thinking of ways to create a brand for your start-up and making it sustainable. A branding agency will have a full-service team for your business.
Fresh perspective: Firms create with their minds
As start-up, your people will have their whole heart into the business. If you have an in-house branding team, they will go into it with their expertise. Before building a team, let them take personality tests so you would know who would work together well. You can find it here. As a start-up, you will have more of a worm’s-eye view on branding. This is because you are ingrained in the business. A branding firm, on the other hand, has more of a bird’s-eye view because the agency is not constricted with the business. It has a better view of the business as a whole, the competitors and the marketplace. The firm will also have insights of global brands, a well-researched statistical data that could help in the full-service branding experience that every start-up needs.
Coordination: These agencies know who to call
Another advantage in hiring a branding firm to help you create an identity for your company and a theme for how to conduct your business is its connection with other creative agencies like a design firm or design studios, advertising agency, as well as user interface and user experience designers. This is important because it would mean that collaboration among agencies would be seamless. Also, it would be less stressful for the start-up if it doesn’t have to concern itself with contacting the different companies that it should work with in order to create high-quality branding, marketing and design project. This collaborative ease will also bring about consistency to the branding effort.
Consistency in branding efforts
Choosing a branding agency is going to be very important because the goal is to have a long-term relationship between the business and the firm. Consistency is the name of the game. When you have an in-house branding team, chances are consistency will be cut if team members resign. Even if there will be training involved in the work turnover, it will not be the same. However, if you have a firm who has been present since the business’s infancy, then growth will be on file and every task will be continued with ease. This consistency is also very essential when time comes that a rebranding will be needed.
Branding is an ongoing management effort. It doesn’t stop just because you have already created a brand. Branding will be easy to manage after the business has been operating for months but the branding effort will continue. When you bring in someone new in the middle of the branding operations, there will be a pause in the dynamics. The situation will not be dire but the lack of consistency will still put a dent into the situation.
Exchange of industry knowledge
An in-house branding team will never bring in the same industry knowledge as a branding firm. But don’t worry, it’s usually a symbiotic relationship—the firm, too, will learn something from your business. As a result, not only will the firm help you with your branding efforts, it can also help improve and expand your industry.
As a business, you have to know that a branding agency will have worked with a whole range of industries. The creative agency could offer the business knowledge and skills from the different industries the firm has had the privilege of work with.
In conclusion, a business will absolute get its money’s worth when it hires a firm to handle branding matters. Not only will the business have a strong branding identity, it will also gain knowledge in a broad spectrum of things not necessarily limited to the industry the business is situated in. This is especially the case when working with a versatile digital design agency like Ramotion that works on branding, UI/UX design and development. Knowledge, in itself, is a return of investment that is priceless.