When a logo designer has done a great job, his design can become a short and simple way of referring to a business and all that it can offer. However, coming up with a winning logo design takes more than just adding some colour and selecting a cool font.
To ensure that the logo design process runs smoothly, here are five things that every business should do before enlisting the services of a logo designer.
Brand First, Logo Design Later
Your company’s logo is much more than just a pretty icon. It should be a representation of your business. So, before you can hire a logo designer to design your logo you need to know what the unique selling points of your business are. Ask yourself, “What makes my brand unique?”
No matter how experienced your logo designer is, he will not be able to read your thoughts. So, you will have to explain to your design team exactly how your business is different (and obviously better) than your rivals.
Identify Your Likes
Every year there are new logo design trends that logo designers will embrace. It is your job to browse different logo design styles to get a better idea of precisely which trends you want to include in your business logo. Are bright colours just right? Will a minimalist letter make it better?
Figure Out Your Budget
If you want to waste your money – buy a logo that has been designed in advance. Such a logo design will not be able to encapsulate the essence of your brand successfully and, even worse, you will soon see that many other businesses in fact boast very similar logo designs on their business cards.
In short, if you are only willing to spend a couple of dollars expect to get some generic design. Businesses should be prepared to spend at least a couple of hundred dollars if they want to get a great custom logo design.
Write a Comprehensive Design Brief
The brief that you share with your logo designer will play a deciding factor. Thus, take the time to ensure that your logo designer knows everything there is to know about your business.
Identify Who Will Be the One in Charge
Too many cooks spoil the broth, right? Well, that is also the case when it comes to designing a custom logo for your business. There are business owners who involve many people in the final stages of the logo design process. However, this could in fact compromise your final logo. By having a grasp of the fundamentals of great custom logo design, you are able to assess your own logo designs and therefore do not need so many people to help you.
Instead only select about three people to help you with the review process. It does not matter if these people work for your company or not, as long as you can value their opinion it will be helpful. As a matter of fact, it can actually be of more help to ask people who do not work for you.
All that is then left to do is to listen to their feedback, take your own opinion into consideration and select your final logo design.
Related Article: “Logo Design Basics for Startups”