Two of the most intriguing and growing trends of 2019 and recent years are eCommerce sites and digital marketing. Thus, it is quite significant that people will be more than interested to merge these two great trends to get the utmost benefits since it makes sense as well!
We have reached such an organization that deals with both these aspects of digitalization. We have talked to the company, called Intlum Technology, regarding these two humongous surges happening worldwide and how they are coping up with the trend and amalgamating eCommerce with digital marketing! They were very prompt while answering about the improvement they have garnered for eCommerce sites in terms of digital marketing as they are a reputed web design and development company with a dedicated section for digital marketing. Here is intlum official website.
Thus, the organization was able to provide us with a viable explanation regarding how things are going to work out in 2019 and how an eCommerce website can be marketed and ranked among the other established brands. So, we are presenting you with the proven ways to optimize your eCommerce site by making use of the effective on-page SEO strategies. Let’s have a look.
Extensive Keyword Research
Keyword research is the building block of any website’s ranking and when it comes to the online stores, it becomes even more vital to come up with a good set of keywords that would give you access to a viable amount of traffic. The lack of quality in keyword research can lead your eCommerce site to a stage where it will give you no sales!
You need to work really very hard during your keyword research process to get your hands on the most lucrative set of keywords. You may use a range of tools like Google Keyword Planner, Uber Suggest, AnswerthePublic, Google Trends, and tricks like Google AutoComplete, user feedback, Related Search Query section in order to get the maximum profitable keywords onboard.
Moreover, you need to run a complete competitor analysis for finding out the keywords your competitors are getting the advantage of through organic results and paid search. You will find a combination of the keywords:
- Special Offers and Discounts
- Search Terms on Seasonal Basis
- Search Terms Based on the Featured Products
- Online Shopping Related Generic Search Queries
On Page Optimization
The next thing you should prioritize after keyword research is on-page optimization. On-Page optimization takes care of every aspect on your website is compatible with the search engine crawlers and they are ranking-friendly. Moreover, it makes sure that the content of your online store is easily crawlable to the search engine bots. The main focus for the on-page optimization lies on the Information Architecture of your website such as headers, sitemaps, tags, category pages, product pages, content indentation, etc. Below are the aspects you need to focus primarily while optimizing your online store.
- Text Contents
- Internal and External Linking
- Social Media Integration
You also need to come up with an SEO-friendly CMS (Content Management System) for your eCommerce website in order to optimize your website in the best way possible. This includes the website loading time, page titles, page size, alt tags for product images and other images, meta tags, product description and much more factors that would be viable for your website ranking.
Website Loading Time – A Biggie
When it comes to the online shopping sites, high website loading time is a natural aspect due to a large number of pages included in it. You need to optimize your website loading time for gaining the finest speed and acquire the customers you were losing before just for poor loading speed. Since you have a lot of product pages and category pages as well as a plethora of images (and maybe videos), you need to accomplish the ranking goals by reducing the size of various elements of your website, using clutter-free light codes, and hosting the site on the faster server. If you forget your website loading time, you should also forget about your ranking!
On-Page Content Optimization
The content optimization pops up inevitably when it comes to website optimization. And when eCommerce sites are in concern, optimizing the content is a must-have. You have thousands of product pages accompanied by the homepage, about us pace, checkout page, cart page, and the contact us page. So, you can imagine how badly you need the content optimization on each of these pages to get a good ranking. Moreover, you need to have a blog section in order to get the limelight from the search engine as regular blog publishing will help you crawl your website more frequently.
You should remember a few aspects while optimizing your content. Eliminate the copied content, make use of the keywords (Seed Keywords, LSI, Long Tail, and Synonyms) on the content cleverly as they should have relevance. Also, make your content unique and engaging so that they are gone through by the visitors.
Remove Duplicate Content
It is often seen that the eCommerce sites have a lot of content common with other sites. In other words, they copy contents! Let us tell you that you are ruining your ranking dream by doing so. Yes, we accept the fact that creating little pieces of unique product descriptions along with unique specification can be a really tiring job but that comes with a positive result of ranking which will help you excel your business in the future. Otherwise, you are just going to stay as an online store that has a website but does not have good revenue! So, review your content and replace the copied ones with engaging terms and phrases!
So, these are the top five tips to rank your eCommerce website on Google and other search engines too! You need to take care of each of the factors and implement our suggestions on your website. If you are getting your online store developed, discuss the points with the website development company you have hired. On the other hand, if you already have a website, make sure you are revamping it with our suggestions in mind.