Before we begin with which are the most difficult niches, what do you understand by the term “difficult” here?
When we say some topic is difficult to promote through digital marketing, we simply mean that the competition in that niche is highly intense. And that niche is also highly rewarding. Since profit is large, a lot of players are there in the market.
And each of these wants to rank well in search results. For this, they also have to work on the digital marketing front aggressively. It is not easy to get ranked, unlike other common niches, due to which they have to spend a lot of money on online marketing making them the most difficult niches present on the web.
Now when you understood the term, let’s see which are those niches or business ideas.
More than 50% of the world’s population love to gamble. Whether that is on sports betting or casino gambling, choice is theirs. But more than sports betting, casinos are in play all over the world. In many countries, they operate officially, while in some, illegally. But you will always notice huge crowd at the casinos.
Because of their physical popularity, most of the people also started with the online casinos. And not so surprisingly, this industry saw a major boost in the traffic, even when it was online. Many people today like to play casino games such as poker, slots, judi online.
Now you all know how rewarding casinos are for the owners as well as many players. Just because of this, most of the people started opening up online casinos, making it a difficult niche to promote on the web today. Everyone wants to rank higher, but there are so many players. Who gets better rank for what, that is purely the play of Google and other search engines.
Loans is another segment which faces a tough competition all over the world. The sole reason why majority of banks are opening up in the world is because people need money and save money. Barring a few, most of the people need loan for some or the other purpose, be it house, car, education, or what not.
And since the demand for loans is huge, the supply is also increasing.
Many websites are opening up which connect loan taker to the loan giver. Again, due to high demand and supply, getting better rank has become competitive, making it a difficult niche altogether.