When it comes to social media, everything is possible. Not only this medium connects different people with each other, it also greatly helps companies reach out to their target customers.
There are numerous social media platforms that companies use to promote their products or services. Some of the popular ones include Facebook, Instagram, Twitter, Pinterest, LinkedIn, and so on. Though the platforms are enormous, but the basic question arises “How will you promote on these platforms?”
Sometimes, there are websites like those based on gambling, or betting, where you cannot freely promote on social media platform. In such cases, how will you carry out the task?
Paid Ads to target customers
Firstly, you need a business page that is, in a way, mandatory to promote every business. Now to attract people to your page, or rather your website, you need to run paid advertisements. But what are you going to advertise?
You simply cannot promote your website page through social media ads. That would not attract much attention. To make this effective, publish a post on your business page that is capable to draw attention. For example, in the case of betting sites, you can post about free bets which you have on your website. People are greatly impacted by anything free. This is one of the techniques which UK bookmakers apply for their sites. And it has showed great results.
Now when you have your post ready, advertise them to the people who share similar interests as of your website. With the help of various filters on promotion page, you would easily be able to reach out to these customers.
Variety of content on your page
Promoting similar kind of posts might stop showing its effect after some time. People are only attracted to things which look interesting to them. But even then, same things or kind cannot keep attracting them all the time. So make sure you promote variety of content through your social media business page.
Some of the things you can consider posting can be:
- Personal videos
- Stories in some form
- Captivating images
- Quizzes, puzzles, etc.
- Tips, such as How to Dos, Do It Yourself, etc.
- Instigating topics
- Asking opinions
And so on. There can be numerous things you can consider posting on the page of your business. Try them out and you will notice a great increase in the response rate of your advertisements.