The thumb rule of getting more visitors for any kind of website is by marketing it efficiently. Also, make sure that the message you want to convey, reaches your audience as it is.
Now when we are talking about a lottery website, there are numerous ways you can attract people. After all, everyone loves to get something in return more than what they invested. But while you market your services and business, make sure you are credible enough. No one would want to invest in a business that is fraud.
So, the first requirement you need to carry out is to become credible.
You obviously cannot attract people on the first attempt itself. Over a period of time you would build your credibility. But when it is quite some time that you are into the business, you can work on proving your worthiness.
One of the ways you can do so is by showing video proofs of who all have won the prizes. Merely stating the names of winners won’t help. If you shoot the videos of any event or prize distribution, it would serve as a major source of credibility. Another way you can carry that out is by showing the reviews of your visitors. Be it on Google, your Website, social media handle, or any other website. Integrate all the reviews on your business site.
This would let people know about your ratings much more easily. And it is also an excellent way to attract people to your website.
Include multiple games
Most of the lottery websites are built on a single game, which many people find quite boring. Try including multiple interesting games, like lottomat has done. People would now be interested in checking out your website since your content is creative and engaging.
Moreover, with variety, you can attract wider audience. Advertise these games on various social media platforms and other websites which you feel compliment you. Reach out to your customers with your offering through any platform possible.